After completion of 12th grade, the most dynamic and creative career path for students is education in journalism and mass communication field. BAJMC (Bachelors of journalism and mass communication) is a fast evolving professional undergraduate program.’
The top reason to pursue bachelor of mass communication in India is that the program builds the foundation of creating impactful story, captivating advertisement, and viral posts are the expertise of professionals trained in journalism and mass communication.
Many candidates still wonder, “Why do we study mass communication” and are curious about the benefits of studying mass communication for professional growth. In this blog, we will offer comprehensive guide for understanding top reason to pursue bachelor of mass communication in India.
Top reason to pursue bachelor of mass communication in India
A three-year undergraduate BAJMC degree that focuses on developing essential life skills such as clarity in thought, confidence in communication, and an understanding of information flows through different media channels.
One of the top reasons to pursue bachelor of mass communication in India is that it offers dynamic career path in various field like broadcast journalism, corporate communication, print journalism and digital marketing.
BAJMC (Bachelors of Journalism and Mass Communication) is a creative field of networking and connectivity among the viewers. It is a degree in mass communication in which candidates learns about gathering data or information, analysis and presentation of that content, in a thought provoking manner that stirs emotions among the readers or viewers.
Mentioned below are the benefits of studying mass communication:
Diverse career opportunities
A degree in mass communication opens the door for various job roles for the learners. The salary package of each job role depends on the industry, location and experience of the candidates. Mentioned below is the list of job roles with entry level salary and experienced salary package:
| Job Role | Entry-Level Salary (0–2 years) | Experienced Salary (5–10 years) |
| Journalist / Reporter | ₹3 – ₹5 LPA | ₹7 – ₹15 LPA |
| News Anchor / TV Correspondent | ₹5 – ₹7 LPA | ₹12 – ₹20 LPA |
| Editor / Sub-Editor | ₹4 – ₹6 LPA | ₹10 – ₹18 LPA |
| Public Relations (PR) Officer | ₹3.5 – ₹5 LPA | ₹7 – ₹12 LPA |
| Advertising Executive | ₹3 – ₹5.5 LPA | ₹8 – ₹15 LPA |
| Digital Marketing Specialist | ₹3.5 – ₹6 LPA | ₹8 – ₹14 LPA |
| Content Writer / Copywriter | ₹2.5 – ₹4 LPA | ₹6 – ₹10 LPA |
| Social Media Manager | ₹3 – ₹6 LPA | ₹9 – ₹12 LPA |
| Radio Jockey / Voice Artist | ₹3 – ₹4 LPA | ₹7 – ₹10 LPA |
| Film / Video Producer | ₹4 – ₹6 LPA | ₹10 – ₹20 LPA |
| Corporate Communication Manager | ₹4.5 – ₹6 LPA | ₹12 – ₹20 LPA |
| Event Manager | ₹3.5 – ₹5.5 LPA | ₹8 – ₹15 LPA |
| Photojournalist / Cameraperson | ₹3 – ₹5 LPA | ₹7 – ₹12 LPA |
| Research Analyst / Media Planner | ₹4 – ₹6 LPA | ₹9 – ₹14 LPA |
| Scriptwriter / Screenwriter | ₹3.5 – ₹5 LPA | ₹8 – ₹15 LPA |
Blooming digital media
India’s massive digital transformation has completely reshaped the communication industry. As the digital media value increases in the market, job roles like content creators, writers, and social media managers are in-demand. These industries require candidates to be creative and skillful.
Journalism and mass communication is the top choice for candidates as blooming digital media requires demand of creative professionals who understand both human psychology and technology.
Focus on Skill Development
Modern BAJMC programs focus on skill development that emphasizes on developing required professional and soft skills through continuous projects, case studies, presentations, internships, and workshops/seminars included in curriculum.
Such focus on skill development leads to cultivation of both professional technical skills and interpersonal soft skills. Mentioned below are list of such skills
- Research and content editing
- Media writing and interviewing
- Storyboarding and video production
- Social media planning
- Brand and campaign management
- Time management and leadership
- Strategic communication
Opportunity for creative expression
BAJMC thrives on candidate’s creativity and skill of writing scripts, designing a campaign, or producing a short film. Top reason to pursue BAJMC is that it encourages innovative ideas and unique perspectives.
Students learn to present themselves and inculcate modern day skills like communication, AI driven technologies, managerial skills and interpersonal skills. The program nurtures candidate’s imagination via hands on project and training.
Practical Exposure
Journalism and mass communication degree offers updated curriculum with major focus on experiential learning. The classroom theoretical lessons are covered through hands on workshops/seminars/live projects and via other classroom activities. In BAJMC program, candidates also take up case studies and corporate projects during internships.
This approach enables candidates to learn journalism concepts and applying such concepts in real world business environment during industrial workshops and internships.
Work-Life Balance and Job Satisfaction
Another benefit of studying mass communication is that it offers flexibility in work mode including remote work and hybrid. IT professionals reports higher job satisfaction due to stable income, creative problem-solving, and opportunities for career growth.
Best career roles for remote jobs are content creation, social media management and brand building and marketing strategy planner.
Professional relevance
Journalism and mass communication structured curriculum includes technical exposure. From first year learning edit broadcast, managing a media campaign, utilization of modern tools and software that mirror real workplace environments.
Enables to create social impact
For those motivated by purpose, journalism and mass communication offer a purpose to create social impact via bringing social issues to light, managing corporate ethics and filmmakers bring social issues to light.
The program gives candidates voice and platform to utilize every piece of communication that holds the power to inform, inspire, and influence the society and make a relevant change.
Emerging Career Trends
Top reason to pursue bachelor of mass communication in India enables the candidates to apply for emerging career opportunities after completion of BAJMC program. With evolving technologies, journalism and mass communication reinvent itself with emerging career trends:
- Artificial intelligence-assisted journalism
- Podcast production and storytelling
- Virtual and augmented reality media
- Brand experience design
- Influencer marketing and analytics
Such adaptability ensures BAJMC graduates remain in demand with progressive technologies.
Building networking and industrial connects
Journalism and mass communication industry thrives on connections as students pursuing the program collaborate with professionals during workshops, internships, symposiums, and seminars.
Such experiences not only provide valuable guidance but also establish professional relationships that lead to future career opportunities. By the end of the program, candidates develop a strong network that helps them have smooth transition from academics to the professional world.
Why Do We Study Mass Communication?
Mass communication program enables the candidates with the required skills and knowledge of reporting news, managing media, understanding people and creating impactful and engaging stories with accurate facts and reliability. It ensures to have a strong foundation for jobs after journalism and mass communication for freshers.
Top reason to pursue bachelor of mass communication in India is that it covers core professional and skills like analytical thinking, creative problem-solving, empathy for diverse perspectives, and the ability to communicate under pressure. Such qualities enable them to get employment opportunities in private and public sectors.
The course stands apart as the course design aims to make candidates job ready.
Here are the other factors that answer the question of learner, “Why do we study mass communication?”
| Factor | Why do we study mass communication? |
| Focus on Industrial training | BAJMC program focus on learning to deliver ideas impactful and foster the understanding in audience. |
| Flexibility in job roles | The degree is applicable across several industries and career roles. |
| Inculcate skills | BAJMC curriculum builds essential soft skills like leadership, communication, and strategic thinking. |
| Practical exposure | The hands-on experience is gained through industrial visits, projects and internships. |
| Higher studies: MBA Readiness | BAJMC opens the door for higher studies like MBA/PGDM course. |
Government jobs after mass communication
Candidates can also apply for government jobs after completing BAJMC program. A BAJMC graduate is eligible for competitive exams like UPSC, UPPSC, SSC and more. Government jobs offer job security and handsome pay after graduation. Mentioned below is the list of government jobs with their salary and entrance exam details:
| Government jobs after mass communication | |||
| Sr.No. | Job sector | Salary | Entrance Exam |
| 1. | Journalist under PIB (Press Information Bureau) | 6LPA-12LPA | UPSC |
| 2. | Anchor, Editor and Reporter | 5LPA-9LPA | SSC or directly via Prasar Bharati |
| 3. | PRO- Public Relation Officer | 10LPA-14LPA | PSU and defense exam |
| 4. | Railways-Public Relation Manager | 5LPA-8LPA | RRB NTPC exams |
| 5. | State Broadcasters | 5LPA-10LPA | UPPSC exam |
Final Takeaway
In conclusion, the top reason to pursue bachelor of mass communication in India is that it empowers candidates with combination of creativity with career stability. Allowing individual to entertain, inform and inspire society.
Why do we study mass communication? lies in its dynamic nature as it opens the doors to higher career opportunities and new-age career roles. Higher educational degree like MBA elevates the graduates to leadership role in the dynamic world. Hence, pursuing BAJMC will be a beneficial choice for creative individuals.
FAQs
Q1. Which job role offers highest salary package to freshers after completing BAJMC?
Ans1. There are many job roles that offer high salary packages after completing BAJMC. Job roles like Corporate Communications Manager, PR Manager, Advertising Executive and Digital Marketing Manager are some career paths that offers high salary package ranging from 10LPA to 25LPA.
Q2. Is a BAJMC graduate eligible for government jobs?
Ans2. Yes BAJMC graduates are eligible for government jobs. They can apply job roles like PR roles, journalist, corporate communication Officer, media coordinator and content writer job role through their separate entrance examination.
Q3. Who are the top recruiters after completing BAJMC program?
Ans3. There are many companies in India that require BAJMC graduates. Top recruiters for media role are Times of India, Hindustan Times, India Today, Star India, Zee News, All India Radio and NDTV.
Q4. Is BAJMC degree, financially rewarding?
Ans4. Yes, BAJMC degree is a professional course that enables candidates to inculcate skills and knowledge that equips them for high paying job roles like PR manager, News reporter, Editor, News Analyst and more. The average salary package after BAJMC course is 5LPA-10LPA.