One of the most sought-after degrees today is a master’s in business administration or MBA. An MBA program typically lasts two years and enables you to focus on a particular field, such as finance, marketing, operations management, human resource management, etc.
Due to the numerous career chances they present, fundamental MBA program in marketing have grown in popularity among candidates in recent years. Let’s examine what makes an MBA in marketing a popular choice among students and what attracts businesses to it.
The ability to expand your career options and salary packages are one of the top reasons to pursue an MBA. Additionally, it is a comprehensive learning opportunity that enables you to improve both your technical and soft abilities. The contacts you create in business school can last a lifetime and give you career guidance at every step.
As a result, you should analyze the advantages of selecting particular course topics while thinking about acquiring an MBA. We have listed the benefits of choosing a marketing specialization below to help with this analysis.
Why Makes MBA in Marketing a Great Career Option?
Greater Opportunities for Career Advancement
You may be able to advance in your current position and become eligible for management and executive jobs with the aid of an MBA degree in marketing. Graduates can easily advance to marketing careers because postgraduate business learning programsmostly focus on improving leadership and communication abilities.
The skills they acquire after completing MBA in marketing has great value among top recruiters from bottom to top levels. You can find jobs in a range of expertise including sales, business development, media and entertainment, advertising, brand management, or even general management. The marketing industry has been significantly improved by technology, which has introduced new creative fields and cutting-edge job profiles.
Scope for Higher Salary Packages
Your salary may increase significantly if you earn a master’s degree. The annual compensation for those with an MBA in marketing might range from INR 3 lakh to INR 20 lakh, according to Payscale, based on seniority, employer, and industry. Tata Consultancy Services, Vodafone, Amazon, Citibank, HDFC Bank, and Kotak Mahindra Bank are a few of the top employers in this field. Even giant brands in the FMCG industry (including HUL, P&G, and Marico) and global advertising firms like Ogilvy, DDB Mudra, Dentsu, and McCann Erickson use marketing grads.
Additionally, numerous marketing positions at reputable technological firms like Google, Microsoft, Facebook, Oracle, SAP, IBM, and Salesforce are filled by MBA candidates. Therefore, the job profiles that come with lucrative pay scales can be numerous and diversified.
Enhanced Learning and More Knowledge
MBA in Marketing PG program was designed to impart introductory knowledge and skills in business, management and marketing while supplementing it with electives that are specifically related to marketing. Some of the top subjects you will learn are human resources, corporate management, organizational behavior, finance, etc.
The elective courses, on the other hand, concentrate on subjects like market research, consumer behavior, product management, brand management, strategic selling, and the administration of promotional campaigns.
It may be necessary for you to do a Cost-Volume-Profit analysis as a marketing manager to ascertain the break-even point or to examine the demand for a specific product. Your business school lessons will be useful in this situation. The program is therefore created to provide you a solid fundamental understanding of business administration and marketing ideas. Additionally, this knowledge is applicable to a variety of professions and sectors.
Avenues for Skill Enhancement
One of the reasons MBA in marketing applicants are so well-liked by contemporary recruiters is the diverse skill set of graduates. Your experience in business school strengthens your analytical reasoning, communication skills, and capacity for project leadership and execution.
Your interpersonal and problem-solving abilities significantly improve because the coursework frequently involves group projects and tasks. You also complete projects with strict deadlines and undergo ongoing performance reviews, which prepare you for the office setting.
A broader range of job responsibilities
There are many different sub-sectors in the expansive field of marketing. You can work in the following positions in any industry with an MBA in marketing:
Marketing Manager
The job of the marketing manager includes developing the company’s marketing strategy as well as luring and keeping customers.
Salary Package – INR 5 LPA – 12 LPA
Market Research Analyst
The business development teams are given the information by market research analysts after they have developed ways for gathering data and have analyzed it to gain new insights. In the creation of marketing strategy, analysts are a vital ally.
Salary Package – INR 5 LPA – 7 LPA
Media Scheduler
Assigned the responsibility of organizing and choosing advertising media, closely collaborating with the marketing team to meet objectives.
Salary Package – INR 2 LPA – 9 LPA
Brand Manager
Brand manager in charge of positioning and promotion of brands as well as competitor brand research.
Salary Package – INR 6 LPA – 10 LPA
Sales Manager
The sales manager sets sales goals and keeps an eye on the distribution and customer service departments.
Salary Package – INR 2 LPA – 5 LPA
Digital Marketing Manager
Manages the company’s online presence and carries out promotion of its products through online channels and web-based platforms. This covers channels including web content, social media marketing, pay-per-click (PPC), content marketing, and search engine optimization (SEO).
Salary Package – INR 5 LPA – 7 LPA
Wrapping Up
One of the main benefits of earning an advanced business and marketing degree is that, once you’ve finished your degree, you can enter a variety of industries. You can pursue a career in academia as well as the FMCG and IT industries, consulting, advertising, banking, retail, and hospitality. Jobs in both private and public sectors are endless for MBA grads.
